Niuwang Guoqi, a time-honored brand
Gold tracery brushwork, vermilion lacquer setting off the gold — every stroke follows ancient methods and reveals the artisan's intent, bringing Eastern object aesthetics into view.
Learn about industry solutionsBuilding on natural raw lacquer resources, Zhengdaming Cultural Industry Group has constructed a complete industry chain of 'lacquer tree planting — raw lacquer tapping — refining — ICH objects — lacquer jewelry', and is home to a representative inheritor of Shaanxi provincial intangible cultural heritage.
Zhengdaming Cultural Industry Group (Zhengdaming Cultural Industry Group) has been devoted to natural Chinese lacquer for a century. Rooted in the natural raw lacquer resources of the core production area of Niuwanggou in Pingli, Ankang, Shaanxi, it covers the entire industry chain of 'lacquer tree planting → raw lacquer tapping → refining → lacquerware production → cultural communication'. It operates five business entities: Shaanxi Zhengdaming Cultural Industry Co., Ltd., Shaanxi Longtou Guoqi Cultural Industry, Xi'an Qiqi Hantang Cultural Industry, the Niuwang Raw Lacquer Farmers Professional Cooperative and the Niuwang Raw Lacquer Research Institute.
Headquartered in Xi'an, Shaanxi Province, the group has branches in Ankang, Shaanxi and Yangzhou, Jiangsu, and lacquer tree bases in Enshi, Chengkou, Shangluo and Zhuxi. Drawing on in-depth research collaboration with the Chinese Academy of Sciences, the Xi'an Raw Lacquer Research Institute, Tsinghua University and Northwest A&F University, its four brands — Zhengdaming Lacquer, Longtou Guoqi, Niuwang Guoqi and Suishiji — cover the full 'materials — objects — life' spectrum, with partners in markets around the world.
Built around natural Chinese lacquer, it forms a four-in-one brand ecosystem of 'materials — objects — culture — life'.
The group's flagship brand. Centered on the refining of natural raw lacquer and high-end lacquerware craftsmanship, it covers four product lines — lacquerware, refined lacquer, raw lacquer and tools — representing the quality height of 'integrity in the heart, clarity in the vessel'.
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A full-industry-chain materials brand. Drawing on the lacquer forest resources of the Qinling Mountains, it integrates lacquer tree planting, raw lacquer collection, refining and industrial application, providing stable raw materials and solutions for historic building restoration, woodworking workshops and research institutions.
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An intangible cultural heritage brand. Carrying forward the provincial-level transmission of lacquering techniques and the memory of a time-honored brand, it focuses on official gifting, cultural collections and ICH study tours, conveying Eastern etiquette and the spirit of the craftsman through objects.
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A cultural and creative brand of Eastern lifestyle aesthetics. Inspired by the 24 solar terms, it turns Chinese lacquer into everyday objects such as jewelry, lacquer fans and solar-term creations, bringing intangible cultural heritage into contemporary life.
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A century of lacquer: from the trading house years to the brand portfolio, every step Zhengdaming has taken.
From the Qinling lacquer forests to the hands of the artisan, four films record the enduring vitality of Chinese lacquer.
Five industry solutions, from ICH cultural creativity to specialized engineering, answering every need with natural Chinese lacquer.
Working with cultural and creative brands and using intangible cultural heritage techniques as the pivot — integrating Chinese lacquer elements with corporate needs in depth, from material and technique to visual language, to create products with a distinct Eastern character.
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For automotive interior coating, shipbuilding, aerospace and defense applications — raw lacquer is naturally corrosion-resistant and strongly adhesive; we provide professional lacquer selection and guaranteed batch supply.
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Providing complete solutions for the surface coating of historic buildings in pure Chinese lacquer techniques — ground layer materials, ash application with hemp backing, surface lacquering and other traditional processes, restoring the effect of traditional Chinese lacquer architecture.
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A specialized lacquer material for the lacquering of traditional guqin — raw lacquer blended with deer antler ash for the ground layer, applied coat upon coat and finely burnished, producing a jade-warm soundboard surface and an ash ground that will not crack for a thousand years.
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Solutions covering furniture lacquering, the funeral industry, cultural relics restoration and other fields, responding to diverse craft requirements with the professional performance of natural raw lacquer.
Learn about solutions →Follow company updates, industry news and stories of intangible cultural heritage.
Yuan Duanjiao, head of Zhengdaming, attended as a Chinese rural master artisan, presenting Zhengdaming lacquerware and Niuwang Guoqi materials at the China Arts and Crafts Museum and showcasing the full industry chain from lacquer grove to finished vessel.
Bringing lacquerware vessels, lacquer jewelry and the Master's Handmade collection to the event in Hong Kong, China, taking part in business matching as a project party, and letting a century-old lacquer house speak to the international market.
Integrating the four brands Zhengdaming, Longtou Guoqi, Niuwang Guoqi and Suishiji, covering materials, objects, gifting and lifestyle.
We invite distributors, designers, cultural tourism institutions and brands to work with us in promoting Eastern lacquer culture.
Created by an iF Design Award-winning team and backed by intangible cultural heritage craftsmanship; supports color customization and exclusive supply of co-branded pieces.
Regional franchising, key accounts, supermarket and cultural tourism channels, and e-commerce platforms — expanding the Chinese lacquer market across multiple channels.
Export of raw lacquer materials and lacquerware crafts, with support for overseas orders, customs declaration testing and overseas customization.
From product inquiry to after-sales service, we provide professional and attentive service.
130-7291-3676
Weekdays 9:00–18:00
Taobao / Tmall / Douyin stores
Real-time answers to product questions
Shipped via SF Express / Deppon
Dedicated line delivery for bulk orders
Compensation for damage in transit
7-day no-questions-asked return and exchange
Xi'an · Ankang · Yangzhou — headquarters, industrial park, research institute and showroom, where the appeal of Chinese lacquer, a craft of a thousand years, can be experienced in person.
1707, Block A, Yinhe New Coordinates, High-Tech Zone, Xi'an, Shaanxi Province
Opening hours: Monday to Friday 9:00–18:00
Services: brand partnerships, business negotiation, product customization, channel connection, lacquerware exhibition
Tencent Maps Navigation Xi'an
Longtou Guoqi Cultural Industry Park, Pingli County, Ankang, Shaanxi Province
Opening hours: Monday to Sunday 9:00–17:00
Services: lacquer forest tours, lacquer tapping experience, Chinese Lacquer Museum, study tour reception, intangible cultural heritage exhibitions
Tencent Maps Navigation Industrial Park
No. 103, 899 Ankang Road, Guangling District, Yangzhou, Jiangsu Province
Opening hours: Monday to Sunday 10:00–19:00
Services: lacquerware display and sales, intangible cultural heritage experiences, lacquer aesthetics space, cultural salon
Tencent Maps Navigation Yangzhou
Pingli Niuwang Raw Lacquer Research Institute, Ankang, Shaanxi Province
Opening hours: Monday to Friday 9:00–17:00 (visits by appointment)
Services: raw lacquer testing, process R&D, technical consulting, lacquer farmer training, exhibition hall visits
Tencent Maps Navigation Research Institute