Brand Portfolio
A century of lacquer lineage, carried forward in our time
About Us
Shaanxi Longtou Guoqi Cultural Industry Co., Ltd.
Founded in 2016 and headquartered in Longtou Village, Pingli County, Ankang, Shaanxi Province, the company is a cultural industry enterprise centered on natural raw lacquer, driven by intangible cultural heritage techniques and oriented toward Eastern lifestyle aesthetics.
With Zhengdaming as the brand foundation and 'integrity in the heart, clarity in the vessel' as the guiding principle, we have built an operating system covering the entire industry chain, from lacquer tree planting, raw lacquer collection and refining to lacquerware design, sales and cultural tourism experiences.
The company operates four brands — Zhengdaming, Longtou Guoqi, Niuwang Guoqi and Suishiji — with products covering natural raw lacquer materials, refined colored lacquer, lacquerware crafts and ICH cultural creations, serving institutions, workshops, historic building restoration, custom gifting and the general consumer market.
Heritage
Intangible Cultural Heritage
Lacquering is an important part of China's fine traditional culture, and we guard this thousand-year-old craft with reverence.
Led by a provincial-level intangible cultural heritage inheritor
Yuan Duanjiao is an Arts and Crafts Master of Shaanxi Province, a provincial-level representative inheritor of the lacquering techniques intangible cultural heritage and a senior arts and crafts designer, holding a master's degree in art design from Xi'an Jiaotong University. She leads her team in combining traditional lacquering techniques with modern design language to create lacquerware works that carry both cultural depth and contemporary aesthetics.
In 2025, the company's design work received the German iF Design Award and it participated in formulating two lacquer tree industry standards, promoting the standardized development of the Chinese lacquer industry.
Provincial
Intangible Cultural Heritage Inheritor
iF
Design Award
Brand Matrix
Brand Portfolio
Four brands, one lacquer lineage — from raw material to object, from transmission to daily life.
Zhengdaming
The group's flagship brand. Established on the refining of natural raw lacquer and high-end lacquerware craftsmanship, upholding 'integrity in the heart, clarity in the vessel', it represents the quality and craftsmanship of the company.
Product lines: Zhengdaming lacquerware · refined lacquer · raw lacquer · tools
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Longtou Guoqi
A full-industry-chain materials brand. Integrating lacquer tree planting, raw lacquer collection, refining and industrial application, and drawing on the lacquer forest resources of the Qinling Mountains, it serves historic building restoration, woodworking workshops and research institutions.
Core strengths: over 5,000 mu of lacquer forest · over 400,000 lacquer trees · stable raw material supply
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Niuwang Guoqi
An intangible cultural heritage brand. Rooted in the provincial-level transmission of lacquering techniques and carrying the memory of a time-honored brand, it focuses on official gifting, cultural collections, ICH study tours and lacquer tapping experiences.
Representative scenarios: Niuwang Raw Lacquer ICH Exhibition Hall · official gifts · cultural collections
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Suishiji
A cultural and creative brand of Eastern lifestyle aesthetics. Inspired by the 24 solar terms, it turns Chinese lacquer into everyday objects such as jewelry, lacquer fans and solar-term creations, connecting tradition with contemporary consumption.
Product direction: lacquer jewelry · lacquer fans · solar-term cultural creations · custom gifting
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Timeline
Company Milestones
2014
Re-examined the value of raw lacquer in her hometown and began surveying and protecting lacquer forest resources.
2016
Shaanxi Longtou Guoqi Cultural Industry Co., Ltd. was established and the Longtou Guoqi brand was officially launched.
2017
The Niuwang Raw Lacquer intangible cultural heritage exhibition hall was completed, becoming a base for displaying Chinese lacquer culture and hosting study tours.
2019
Established research cooperation with the Chinese Academy of Sciences and the Xi'an Raw Lacquer Research Institute.
2021
The lacquer art work 'Biyue Xiuhua' received an Excellence Award at the China Intangible Cultural Heritage Expo.
2025
Received the German iF Design Award and participated in the formulation of two lacquer tree industry standards.
2026
The four-brand portfolio took shape and the corporate website was renewed and upgraded.