News & Announcements

Company News

2026-10-08 · Company News

Zhengdaming Named Designated Supplier of the 13th Silk Road International Film Festival, with Drift-Lacquer Uniforms and the 'Light on the Silk Road' Lacquer Brooch

The 13th Silk Road International Film Festival was held in Xi'an. Selected as a designated supplier of the Festival, Zhengdaming created custom drift-lacquer workwear and the 'Light on the Silk Road' lacquer art brooch, bringing a thousand-year-old Chinese lacquer craft to a celebration of cinema.

2026-10-08 · Company News

'Light on the Silk Road': A Thousand Years of Lacquer Craft and the Light of Cinema, Behind One Brooch

Created by Zhengdaming as designated supplier for the 13th Silk Road International Film Festival, the 'Light on the Silk Road' lacquer art brooch takes the form of a phoenix turning its head with wings spread, combining mother-of-pearl inlay with silver-pigment lacquer — a subtle dialogue between a thousand-year-old Chinese craft and world cinema.

2026-10-08 · Company News

When Drift-Lacquer Is Worn: Zhengdaming Creates Eastern-Aesthetic Workwear for the Silk Road Film Festival

Using the traditional drift-lacquer technique, Zhengdaming custom-made workwear for the 13th Silk Road International Film Festival. The pattern on the hem of every piece is unique, turning Festival staff into 'moving Eastern calling cards'.

2026-10-08 · Company News

From Chang’an to the Silk Road: Zhengdaming in Dialogue with World Cinema Through Lacquer

The 13th Silk Road International Film Festival was held in Xi'an. With drift-lacquer workwear and the 'Light on the Silk Road' lacquer brooch, Zhengdaming answered the spirit of the Silk Road in the language of Chinese lacquer, bringing intangible cultural heritage into a dialogue between East and West on an international stage.

Zhengdaming at the Harvest Festival International Exchange

2026-09-28 · Company News

Zhengdaming at the 2026 Chinese Farmers' Harvest Festival "Crafting Rural Beauty · Blossoms Along the Silk Road" International Exchange

Yuan Duanjiao, head of Zhengdaming, attended as a Chinese rural master artisan, presenting Zhengdaming lacquerware and Niuwang Guoqi materials at the China Arts and Crafts Museum and showcasing the full industry chain from lacquer grove to finished vessel.

2026-09-16 · Company News

From the Qinba Lacquer Groves to the Shores of Victoria Harbour: Zhengdaming Exhibits at the 11th Belt and Road Summit

The summit was held at the Hong Kong Convention and Exhibition Centre on September 9-10. Zhengdaming attended as a project participant, bringing lacquerware vessels, flower vessels, display pieces, lacquer jewelry and collection-grade Master's Handmade works to Hong Kong, China, taking part in business matching and exploring market cooperation opportunities under the Belt and Road Initiative.

2026-08-18 · Company News

Autumn Lacquer Tapping Experience Camp Open for Reservation, into the Qinling Lacquer Forests

As the lacquer tapping season draws to a close, the Niuwang Raw Lacquer Intangible Cultural Heritage Exhibition Hall has launched an autumn experience camp offering a one-stop experience of hiking through the lacquer groves, observing lacquer tapping and hands-on lacquering, open for booking by members and study tour groups.

Study tour at the intangible cultural heritage exhibition hall

2026-07-15 · Company News

Niuwang Raw Lacquer Intangible Cultural Heritage Exhibition Hall Receives More Than 10,000 Study Tour Visitors

Backed by 5,000 mu of lacquer groves and the intangible cultural heritage exhibition hall, Longtou Village has become a popular destination for Chinese lacquer culture study tours and rural tourism, with summer study tour bookings in strong demand.

2026-06-28 · Company News

Lacquer Harvest in the Tapping Season Reaches a Record High, Raising Farmers' Incomes

During the 2026 lacquer tapping season, the average income of cooperative member households increased significantly; the quality of raw lacquer passed third-party testing, and urushiol content remained at a leading level in the industry.

Announcement

Company Announcements

2026-08-20 · Company Announcement

Zhengdaming Completes the Upgrade to a Four-Brand Portfolio, Setting a New Benchmark for the Chinese Lacquer Industry

Integrating the four brands Zhengdaming, Longtou Guoqi, Niuwang Guoqi and Suishiji, covering the four sectors of materials, objects, gifting and lifestyle, with the official website relaunched at the same time.

Anti-counterfeiting and traceability upgrade

2026-08-05 · Company Announcement

Zhengdaming's Anti-Counterfeiting and Traceability System Fully Upgraded

The new traceability QR code is officially live: scanning the code on product packaging allows you to view the origin of the lacquer groves, the lacquer tapping batch, processing records and testing reports; the old anti-counterfeiting code remains valid for queries for one year.

2026-07-01 · Company Announcement

Notice on the Integration of Zhengdaming's Brand Product Lines

The four product lines of Zhengdaming — lacquerware, refined lacquer, raw lacquer and tools — have uniformly adopted the new brand identity, with packaging and certificates updated accordingly; during the integration transition period, both new and old packaging are genuine products and can be purchased with confidence.

Media Coverage

Mainstream media including People's Daily, Xinhua News Agency and CCTV have continued to follow the inheritance and innovation of Niuwang raw lacquer and the Chinese lacquer industry.

People's Daily · People's Daily Online

《Contributing the Strength of Youth to Promoting Fine Traditional Culture》

The 'Youth' column of People's Daily reported on Yuan Duanjiao's return to her hometown to start a business and her practical work of driving rural revitalization through the Chinese lacquer industry.

China Youth Net

《The Lacquer Fairy's Lacquer-Bright Dream》

The report focuses on the Chinese lacquer art journey and the original aspiration of Yuan Duanjiao, a provincial-level intangible cultural heritage inheritor; fellow villagers affectionately call her the 'Lacquer Fairy'.

Sina Finance

《A Post-80s Master's Graduate Returns Home to Study His Hometown's Native Lacquer》

It tells the story of highly educated talent returning home to deepen their work in the Chinese lacquer industry and driving the modernization of traditional crafts.

Xinhua Shaanxi Channel

《Shaanxi Pingli: Traditional Lacquer Art Takes on New Splendor》

Xinhua reported that Yuan Duanjiao created a 'water shadow painting' using lacquer as ink at the 'Silk Road at the Fingertips — China-Uzbekistan Women's Innovation and Entrepreneurship Cooperation Forum'.

Xinhua Shaanxi Channel

《China in Focus丨Innovation in Intangible Cultural Heritage Blooms in Lacquer》

Xinhua published a photo report on Yuan Duanjiao discussing Chinese lacquer coating techniques with her father Yuan Huizhi, recording the continuation of this craft in the hands of a new generation.

China Central Television, The Path to Prosperity

CCTV Feature Program 《A Hundred Li and a Thousand Cuts for One Jin of Lacquer: Unveiling the Lacquer Tappers of the Deep Mountains》

The CCTV finance channel program The Path to Prosperity visited Baxian Town in Pingli, with a feature report on lacquer tappers in the deep mountains and the Niuwang raw lacquer intangible cultural heritage technique.

People's Daily Online Shaanxi Channel

《The Beauty of Chinese Lacquer: Lustrous and Radiant》

People's Daily Online visited the Niuwang Raw Lacquer Intangible Cultural Heritage Exhibition Hall, recording how lacquerware is returning to everyday life in the form of vases, bracelets, lacquer boxes and tea sets.

Shaanxi Daily · Sanqin Online

《Yuan Duanjiao: Safeguarding a Millennia-Old Craft with Dedication》

Shaanxi Daily published a full-page report on how Yuan Duanjiao safeguards the Niuwang Raw Lacquer Painting Technique with a craftsman's dedication, bringing the millennia-old lacquer art into full bloom.

CRI Shaanxi Channel

《Yuan Duanjiao, Representative Inheritor of Intangible Cultural Heritage: A Life Aglow with Lacquer》

CRI reported that Yuan Duanjiao studied under renowned lacquer artists and has mastered a range of lacquering techniques, and that she received the Excellence Award of the 'Xinchuan Award'.

Shaanxi Party Building Website

《The Colors of Lacquer》

Shaanxi Party Building Website published a feature profile recording how Yuan Duanjiao revived her ancestors' old 'Zhengdaming' firm from the late Qing period and used e-commerce to bring the Niuwang Guoqi lacquer craft out of the remote mountains.

Ankang Municipal People's Government

Niuwang Guoqi Appears at the 20th Xi'an International Tea Expo

Pingli County organized leading local enterprises to take part in the exhibition. Shaanxi Longtou Guoqi Cultural Industry Co., Ltd. set up a custom-built booth in the dedicated raw lacquer craft zone, bringing lacquerware such as teacups and tea scoops designed for tea-drinking occasions.

Belt and Road Converged Media Communication Campaign

Belt and Road Converged Media Delegation Visits Pingli to Experience the Intangible Cultural Heritage Floating Lacquer Technique

The press delegation of the 'Keeping the World Moving' converged media campaign visited the Chinese Lacquer Museum in Longtou Village to see the transformation of this mountain village firsthand.

Industry Trends

Industry News

Focusing on Chinese lacquer industry policy, industry standards and market trends, keeping pace with the pulse of the industry.

2026-08-20 · Industry News

Two Lacquer Tree Industry Standards Officially Issued, Standardization of the Chinese Lacquer Industry Accelerates

Standards for the lacquer tree industry drafted with the participation of Longtou Guoqi have been officially issued and implemented, covering lacquer tree seedling cultivation, lacquer tapping operations and raw lacquer grading requirements, and providing a unified basis for industry standardization.

2026-08-12 · Industry News

Application Scenarios for Natural Chinese Lacquer Keep Expanding as China-Chic Consumption Heats Up the Market

Demand for natural Chinese lacquer is growing steadily in the new Chinese-style home furnishing, cultural and creative gifting and high-end customization markets, and leading lacquer enterprises are accelerating their move toward a full 'materials + objects + lifestyle' chain layout.

2026-07-28 · Industry News

Cross-disciplinary Seminar on Chinese Lacquer and Cultural Relics Conservation Held in Xi'an

Experts from cultural heritage institutions, universities and intangible cultural heritage workshops exchanged views on the application of Chinese lacquer in the restoration of historic buildings and cultural relics, calling for stronger training of young talents in lacquering skills.