On June 6, 2024, The Path to Prosperity aired the episode Mountain Delicacies of Baxian Enrich the Land, in which two segments — 'A Hundred Li and a Thousand Cuts for One Jin of Lacquer: Unveiling the Lacquer Tappers of the Deep Mountains' and 'Holding Fast to Tradition! Inside the Intangible Cultural Heritage Technique of Niuwang Raw Lacquer' — reported on Pingli's raw lacquer industry.

Key points of the report

• Baxian Town is located in Pingli County, Ankang City, Shaanxi Province, and is known as Shaanxi's 'Little Jiangnan';
• Follows the daily work of lacquer tappers in the deep mountains, showing the hardship and skill involved in collecting raw lacquer;
• Goes inside the intangible cultural heritage technique of Niuwang raw lacquer, recording traditional lacquering procedures and the dedication of craftspeople;
• Presents rural practices of developing distinctive industries in line with local conditions and helping local people increase their incomes.

Further reading

This marks another instance of in-depth attention from China Media Group for the Niuwang Raw Lacquer Painting Technique, following its inclusion in the seventh batch of Shaanxi Province's representative list of intangible cultural heritage items. The full program can be reviewed on CCTV.com.